{"title":"2026 New Launch","description":"","products":[{"product_id":"myfirst-carebuds-max","title":"myFirst Carebuds Max","description":"\u003ch2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\"\u003e\u003cspan style=\"font-size: 13pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eIntroducing the myFirst On-Ear Headphones\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eWe designed these on-ear headphones specifically for children, moving away from bulky, uncomfortable designs. They are lightweight and easy to wear for summer comfort, yet provide the perfect amount of coverage to keep cold ears warm during the winter. They are truly versatile and made for active kids.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eKid-Safe Audio: Smart volume limiting (85dB–94dB) for hearing protection and quality sound.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eWireless Audio Sharing: Two kids can connect to and listen from a single device simultaneously.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eSmart Transparency: Automatically allows outside sounds in, keeping kids safe and aware of their environment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eAll-Day Comfort: Adjustable headband with soft, interchangeable ear pads for year-round wear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eUltra-Long Battery: Up to 52 hours of playtime (8 hours from just a 10-minute quick charge).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eClear Calls (ENC): Environmental Noise Cancellation ensures crystal-clear voice transmission by filtering out background noise.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003e\u003cb style=\"font-weight: normal;\" id=\"docs-internal-guid-c2a03175-7fff-f045-f05d-0abc947229a3\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eDual Mode Flexibility: Enjoy wireless freedom, or plug in the Type-C cable when the battery is low. The headphones draw power directly from your device for non-stop use.\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"myFirst Malaysia","offers":[{"title":"Mist White","offer_id":48945074635060,"sku":"FH9407SA-MW01","price":169.0,"currency_code":"MYR","in_stock":true},{"title":"Cotton Candy Mix","offer_id":48945074667828,"sku":"FH9407SA-CC01","price":169.0,"currency_code":"MYR","in_stock":true},{"title":"Blueberry Pop","offer_id":48945074700596,"sku":"FH9407SA-BP01","price":169.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/9586\/7956\/files\/797250228-51023_sfypc_cbmax-b1.png?v=1763023204"},{"product_id":"myfirst-frame-clario","title":"myFirst Frame Clario","description":"\u003cp\u003eBridge the distance and stay present in every cherished moment, no matter how far apart. The myFirst Frame Clario is the family hub designed to connect generations, keeping your memories, calls, and schedule on track every day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstant Family Connection: Safe and private photo\/video sharing via the myFirst Circle app.\u003c\/li\u003e\n\u003cli\u003eSmart Video \u0026amp;amp; Voice Calling: Simple one-tap calls for kids and grandparent\u003c\/li\u003e\n\u003cli\u003eMagic Button: Customizable shortcut for quick calls, photo sharing, or signals.\u003c\/li\u003e\n\u003cli\u003eSoundscape Module: Create custom ambient sound mixes for focus, sleep, or play.\u003c\/li\u003e\n\u003cli\u003eAll-in-One Family Hub: Calendar, reminders, weather, and clock faces in one 7-inch display.\u003c\/li\u003e\n\u003cli\u003emino Docking Ready: Seamless integration with the myFirst Fone Watch (mino Dock sold separately).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"myFirst Malaysia","offers":[{"title":"Default Title","offer_id":48949812724020,"sku":"FF0701SA-WE01","price":499.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/9586\/7956\/files\/4694e869-676c-4caf-8539-641d1d03ef5c.png?v=1763607324"},{"product_id":"myfirst-fone-m1","title":"myFirst Fone M1","description":"\u003ch3 dir=\"ltr\" style=\"line-height: 1.2; margin-top: 14pt; margin-bottom: 4pt;\"\u003e\u003cspan style=\"font-size: 13pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eBuilt for Simplicity, Safety \u0026amp; Accessibility\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.2; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eThe myFirst Fone M1 is the perfect first smartwatch for kids. It combines essential safety features, fun design, and everyday practicality into one compact device. Unlike our more advanced S and R series, the M1 focuses on what first-time users need most: easy communication and reliable, real-time safety.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eFree SIM Included: Comes equipped with a myFirst SIM card and includes a 1-month free subscription.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eTwo-Way Calls: Enjoy reliable voice and video calls with your child anytime, anywhere.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eReal-Time GPS Tracking: Instantly locate your child using the map in the myFirst Circle app.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eOne-Tap SOS: Sends an immediate emergency alert, including location and a 30-second voice message, directly to parents.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eComplete Parental Control: Manage contacts, set safe zones (Geo-Fencing), and track activity—all from the myFirst Circle app.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eBright AMOLED Display: Features a larger, vibrant AMOLED screen for clear, easy viewing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eLong-Lasting Battery: Extended battery life keeps the watch connected longer between charges.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"myFirst Malaysia","offers":[{"title":"Steel Blue","offer_id":48952282972468,"sku":"KW1602SA-SB01","price":399.0,"currency_code":"MYR","in_stock":true},{"title":"Sakura Pink","offer_id":48952283005236,"sku":"KW1602SA-SP01","price":399.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/9586\/7956\/files\/797245923-51023_sfypc_m1-p2_1.png?v=1774596307"},{"product_id":"myfirst-camera-insta-lux","title":"myFirst Insta Lux | Kids Instant Print Camera Snap \u0026 Print","description":"\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 12pt; font-family: 'Helvetica Neue',sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eExperience the Joy of Instant, High-Quality Prints\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\n\u003cspan style=\"font-size: 11pt; font-family: 'Helvetica Neue',sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eVibrant Memories, Instantly:\u003c\/span\u003e\u003cspan style=\"font-size: 11pt; font-family: 'Helvetica Neue',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003e Say goodbye to messy ink and complicated processes. The myFirst Kids Instant Print Camera delivers crisp, high-quality color prints, transforming every photo into a cherished, lasting memory.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\n\u003cspan style=\"font-size: 11pt; font-family: 'Helvetica Neue',sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eSpark Endless Creativity:\u003c\/span\u003e\u003cspan style=\"font-size: 11pt; font-family: 'Helvetica Neue',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003e Ignite your child's imagination! With a simple twist, they can explore fun frames, playful filters, and creative stickers, turning every single photo into a unique, one-of-a-kind masterpiece.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\n\u003cspan style=\"font-size: 11pt; font-family: 'Helvetica Neue',sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eDual-Function Fun (Kid's Camera + Parent's Printer):\u003c\/span\u003e\u003cspan style=\"font-size: 11pt; font-family: 'Helvetica Neue',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003e Featuring built-in Wi-Fi, the Insta Lux easily connects to your smartphone via the myFirst Circle app. Now, you can print beloved pictures directly from your phone's gallery, making it effortless to showcase all your favorite family memories.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"\u003e\n\u003cspan style=\"font-size: 11pt; font-family: 'Helvetica Neue',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003e\u003c\/span\u003e\u003cb style=\"font-weight: normal;\" id=\"docs-internal-guid-1bedb541-7fff-bb1d-2e05-d309b60a4634\"\u003e\u003cspan style=\"font-size: 11pt; font-family: 'Helvetica Neue',sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eChild-Friendly \u0026amp; Built to Last:\u003c\/span\u003e\u003cspan style=\"font-size: 11pt; font-family: 'Helvetica Neue',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003e Designed with young adventurers in mind, the myFirst Camera Insta Lux is crafted from durable, child-safe materials. Its intuitive interface ensures it's easy for little hands to use, providing hours of safe, creative play.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"line-height: 1.38;\"\u003e \u003c\/p\u003e\n\u003cp style=\"line-height: 1.38;\"\u003e\u003cem\u003e\u003cb style=\"font-weight: normal;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: 'Helvetica Neue', sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003e*Printing is unavailable when the power level is less than 35%\u003c\/span\u003e\u003c\/b\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"myFirst Malaysia","offers":[{"title":"Cotton Candy Mix","offer_id":49046100345140,"sku":"FC2801SA-CC01","price":799.0,"currency_code":"MYR","in_stock":true},{"title":"Gray","offer_id":49046100377908,"sku":"FC2801SA-GY01","price":799.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/9586\/7956\/files\/791587298-5108_sfypc_instalux-cc5.png?v=1763971711"},{"product_id":"myfirst-3dpen-make-creator-kit","title":"myFirst 3dPen Make Creator Kit","description":"","brand":"myFirst Malaysia","offers":[{"title":"Blue","offer_id":49040466870580,"sku":"FP3304KT-BE01","price":299.0,"currency_code":"MYR","in_stock":true},{"title":"Red","offer_id":49040466903348,"sku":"FP3304KT-RD01","price":299.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/9586\/7956\/files\/25101_SfyPC_Cover-Image-3dPen-filaments_image-4.png?v=1770954310"},{"product_id":"myfirst-sketch-board-pro","title":"myFirst Sketch Board Pro","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eA Creative Canvas For Growing Minds\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003emyFirst Sketch Board Pro is built to inspire big ideas through hands-on creativity. Whether it's doodling, sketching, or role-playing school, this dual-surface board brings endless fun into your child's everyday learning.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOne side features a vibrant Color LCD sketch board for colorful pressure-sensitive drawing with zero delay. Flip it over and you've got a classic whiteboard surface, perfect for writing, planning, or practicing letters with markers.\u003c\/p\u003e","brand":"myFirst Malaysia","offers":[{"title":"Default Title","offer_id":49049054478644,"sku":"FS2102SA-BK01","price":199.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/9586\/7956\/files\/sketch-board-pro-shopify-1.png?v=1771816633"},{"product_id":"myfirst-insta-lux-film","title":"myFirst Insta Lux Film","description":"\u003cp\u003eCompatible with myFirst Camera Insta Lux only\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrinting Paper Size: 54*82mm\u003c\/li\u003e\n\u003cli\u003ePrinting Area: 54*72mm\u003c\/li\u003e\n\u003cli\u003eContains 2 film cartridges, 10pcs per cartridge\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"myFirst Malaysia","offers":[{"title":"Default Title","offer_id":49049827475764,"sku":"FC5401SA-CR01","price":49.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/9586\/7956\/files\/52336c99-3726-4a82-bb98-dc167338a930.png?v=1772511187"}],"url":"https:\/\/my.myfirst.tech\/ms\/collections\/2026-new-launch.oembed","provider":"myFirst Malaysia","version":"1.0","type":"link"}